Digital marketing is a field of its own and it takes a lot of specialization to practice it in a way that benefits business in both its market reach and bottom line. Every business today needs a digital marketer to seamlessly navigate through the drastic attention shift of markets from traditional media to online content.
A lot of technicalities are involved with digital marketing, but we’ve listed down some of the most used acronyms that can help you kickstart your way to becoming an expert of your own in the field:
1. SEO – Search Engine Optimization
Search Engine Optimization is a key term in digital marketing. It refers to the process of ensuring the number of visitors to a particular website is maximized, making sure that it appears high on the list of results returned by a search engine through strategic content creation. This involves adjusting or rewriting website content and changing the way a website appears to obtain higher rankings in results pages.
2. SEM – Search Engine Marketing
SEO is commonly confused with SEM because it pretty much has the same definition. The distinction lies in the fact that SEO is the process under SEM. Search engine marketing is defined as a form of digital marketing that involves promoting websites and increasing its visibility in search engine results. It can be done in a lot of ways and may or may not include SEO.
3. IS – Impression Share
One of the ways to measure if your SEO efforts are paying off is the Impression Share. IS refers to the number of impressions you’ve received over the estimated impressions you’re eligible to receive from an ad campaign. It is generated by Google AdWords to serve as a metric in determining whether a keyword is generating the target volume of your campaign.
4. ROAS – Return on Ad Spend
ROAS is another way of measuring how effective your digital marketing campaign is by dividing the gross revenue from an ad campaign over cost of an ad campaign. The numerical value from the computation determines how much money is earned for every dollar spent on ads, thus evaluating how an ad campaign is contributing to the profitability of an online business.
5. CPM – Cost Per Mille
CPM, which is also referred to as the cost per thousand (CPT), is a way to measure the cost an advertiser pays for one thousand views or click from an advertisement. It is calculated by putting the cost of an advertising placement over the number of impressions it generates per thousand. It is a way for pricing web ads that goes hand-in-hand with the click through rate.
6. CTR – Click Through Rate
You know your digital ads are attracting people if it has a high click through rate, which refers to the number of people who see your online ad and end up clicking it. It can help measure if your keywords and ads are performing their end of the bargain in your campaigns. CTR can be used to as a metric whether ads or keywords are working for your campaign objectives and whether you should make any alterations to your campaign basics.
7. CPC – Cost Per Click
Cost per click or CPC stands for the price of paid by an online advertiser for every click his or her ad gets as it appears on search engine pages or other platforms that publishers like Google own. It is used to put an amount on pay per click services, which help divert and increase web traffic to websites.
8. PPC – Pay Per Click
Pay per click, on one hand, is a digital marketing model where advertisers pay fees for every ad that gets clicked by people using search engines or its affiliate websites. Using PPC services allows advertisers to only pay for what ads earn interactions. The results of pay per click services can be done through advertising platforms like Google AdWords and measured through Google Analytics.
9. KPI – Key Performance Indicator
KPI is a predetermined metric used to measure the overall degree of success a digital marketing campaign has accomplished. KPIs change depending on the objective of a digital marketing campaign, similar to KPIs for different facets of on-the-ground business operations. It serves as a check list of goals and guide in making strategies and implementing digital marketing plans.
10. UX – User experience
According to the Nielsen Norman Group, UX, which also stands for user experience, “encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” It usually follows the abbreviation UXD or User Experience Design, which stands for the process of improving the satisfaction of users with online platforms and the products or services that they offer.
Learning these acronyms is only the beginning for would-be professionals in digital marketing. The next step is to take the necessary training and practice in using essential digital marketing platforms like Google Analytics and Google AdWords, which lead to qualified certifications in the field.
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. It enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Meanwhile, Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications
If you want to learn more about using and maximizing these online marketing platforms, click here.