Digital marketing plays a crucial role in how enterprises adjust to the fast-paced developments in technology. Because more people are now on the Internet, companies today strive to gain leverage through online channels in order to bring their businesses in the digital space.
If you look at the pool of digital marketing professionals today, you can tell that some of them weren’t exactly people whose backgrounds directly relate to the field.
When you’re a young professional, many things will come at you in unexpected ways. There will be moments when you think you already know certain things, only to learn from reality that you actually don’t. That was especially true to me when I decided to shift careers from being a journalist to a digital marketer.