Starting a business is hard, but marketing it is even harder.
In the past, a lot of start-ups rely on word-of-mouth in trying to spread the news about their business. This is because years ago, marketing to a wider audience is expensive since the only available channels before were limited to traditional media — television, radio, and print.
People who work in arts and design, be it graphics, video or writing, have always been in the forefront of a lot of industries. The reason a lot of companies look good, from their offices to the way they are projected online, is because writers, artists, and designers worked themselves off for it to happen.
If you have any interest in marketing, working on a digital platform, or being part of the rising tide of Filipinos making bank through technology, you might want to consider starting a digital marketing career.