A blue chip telecommunications company needs to grow its business serving small and medium enterprises, a very fragmented category. SME clients are growing fast, but they often lack the knowledge to navigate the fast-changing digital economy. Meanwhile, above-the-line marketing was too costly and not targeted enough.
Cavalry developed a content marketing strategy that focuses on inspirational and educational content geared towards SMEs, using various formats (text, video, photography), and delivered across multiple platforms (web, mobile, social media). We provided a turn-key solution in implementation this strategy by combining in-house editorial resources and a network of 10+ freelance contributors.
Website traffic and social media engagement are up year-on-year. In addition, the client now has a pipeline of content that can be cross-posted with various business and media partners.