Case Study

E-Commerce Strategy & Execution for a Top Retailer

The Problem

The #1 retailer in their category, with over 50+ branches, wanted to grow their e-commerce revenue, while not being dependent on generic marketplaces like Lazada and Zalora. Prior, the retailer had worked with an external web development agency, but faced several challenges in strategy and design.

Cavalry’s Solution

Cavalry helped develop the retailer’s e-commerce strategy and go-to-market plan, and guided its implementation. Our deliverable wasn’t just a website, but more importantly, a dedicated e-commerce business unit staff by a team of 10 professionals and equipped with the right knowledge, tools, and technology to grow e-commerce revenues. Cavalry helped recruit, train, and empower this team in a 6-month project to build, test, and launch a new e-commerce platform.

The Results

The client’s site is now the largest e-commerce player in their category, with more 10x more items, traffic, and revenue than the next player in the market.