Bootcamp

Facebook and Google for CEOs and Senior Executives: The Redux

Cavalry Digital is bringing back the much acclaimed Facebook and Google for CEOs and Senior Executives bootcamp.

FACEBOOK & GOOGLE FOR CEOs AND SENIOR EXECUTIVES: THE REDUX

FRIDAY, OCTOBER 27, 2017
9:00 AM TO 5:30 PM

SQUARE ONE, BONIFACIO TECHNOLOGY CENTER
31ST STREET, BGC

The workshop, which is a whole day affair, is designed for CEOs and Senior Executives who know that digital is crucial for their business, but would like a clearer understanding of the underlying marketing tools, taught in a simple and practical way.

Campaign Creation Excercise, Facebook and Google for CEOs and Senior Executives Workshop

Each session makes use of guided, hands-on learning without becoming too technical – ensuring that you learn enough of the basics to get literate in digital, while keeping sight of its impact to your bottomline.

You may read the recap of the previous workshop here. You may also checkout what previous participants have said after attending the bootcamp below:

WHO IS THIS WORKSHOP FOR?

  • Presidents and CEOs who are leading a digital transformation initiative
  • Small business owners who would like to launch their products or services online
  • Chief Marketing Officers / Marketing Directors / Brand Directors
  • Board directors wishing to assess the digital strategies & capabilities of their companies
  • CFOs who would like to understand the ROI potential of digital

IN THIS ONE DAY WORKSHOP, YOU’LL LEARN:

  1. How Google and Facebook actually work, and why they’re accounting for 80% of all digital advertising growth.
  2. The key principles CEOs and CMOs need to know about digital marketing. 
  3. How advertising on Google works – across search, display, and video ads – through a guided, hands-on exercise where you’ll create your own Google search ads.
  4. How advertising on Facebook works – across multiple targeting tools and ad formats – through a guided, hands-on exercise where you’ll create your own Facebook ads.
  5. How to develop a digital strategy that’s unique to your business.
  6. How to assess the digital IQ of your team; determine what skills can be grown through training existing employees vs acquiring new talent.
  7. How to decide whether to build your own in-house digital team.
  8. The hard questions to ask your digital agencies.

WHAT MAKES THIS WORKSHOP DIFFERENT?

Closed-door: No press, no ad agencies, no one selling you services. This workshop is focused on one thing: your learning.

Case-based: We’re using stories of real Philippine companies to supplement each session, ensuring that you’re learning validated strategies that actually worked.

Hands-on: You’ll learn how to design and serve your own Google and Facebook ads. Trust us, it’s really easy! Each session uses guided learning, with coaches by your side, keeping sight of digital’s role in your business without becoming too technical.

Invitation-Only: We vet every single attendee to ensure you also get value from informal exchanges and conversations with other business leaders facing the same problems you do.

SPEND 1 DAY FOR ALL THE DIGITAL TOOLS YOU NEED

When: Friday, August 4, 9AM to 5:30PM
Where: SquareOne, Ground Floor, Bonifacio Technology Center, 31st St, BGC
Workshop Fee: Php 25,000 per slot. Maximum of 4 slots per company.

Inclusive of:

  • Full day workshop.
  • Guided learning, with teaching assistants on standby.
  • Complete presentations and work books for you to take home.
  • Lunch and Coffee.
  • Closed-Door networking post-event.

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