Starting a business is hard, but marketing it is even harder.
In the past, a lot of start-ups rely on word-of-mouth in trying to spread the news about their business. This is because years ago, marketing to a wider audience is expensive since the only available channels before were limited to traditional media — television, radio, and print.
People who work in arts and design, be it graphics, video or writing, have always been in the forefront of a lot of industries. The reason a lot of companies look good, from their offices to the way they are projected online, is because writers, artists, and designers worked themselves off for it to happen.
If you have any interest in marketing, working on a digital platform, or being part of the rising tide of Filipinos making bank through technology, you might want to consider starting a digital marketing career.
If you look at the pool of digital marketing professionals today, you can tell that some of them weren’t exactly people whose backgrounds directly relate to the field.
When you’re a young professional, many things will come at you in unexpected ways. There will be moments when you think you already know certain things, only to learn from reality that you actually don’t. That was especially true to me when I decided to shift careers from being a journalist to a digital marketer.
Christmas is not only the time of giving, but it’s also the time for receiving. This month is the time most employees receive their 13th month pay and bonuses from companies, allowing them to enjoy the holidays and cushion the expenses that come with it.
Digital marketing is a field of its own and it takes a lot of specialization to practice it in a way that benefits business in both its market reach and bottom line. Every business today needs a digital marketer to seamlessly navigate through the drastic attention shift of markets from traditional media to online content.
Digital Marketing Philippines reports that there’s more than a billion online users accessing the Internet across the Asia-Pacific. This number makes up 46% of the total online users in the world, predicting an enormous marketing potential for businesses that want to expand to this region.