If you look at the pool of digital marketing professionals today, you can tell that some of them weren’t exactly people whose backgrounds directly relate to the field.
When you’re a young professional, many things will come at you in unexpected ways. There will be moments when you think you already know certain things, only to learn from reality that you actually don’t. That was especially true to me when I decided to shift careers from being a journalist to a digital marketer.
Christmas is not only the time of giving, but it’s also the time for receiving. This month is the time most employees receive their 13th month pay and bonuses from companies, allowing them to enjoy the holidays and cushion the expenses that come with it.
Digital marketing is a field of its own and it takes a lot of specialization to practice it in a way that benefits business in both its market reach and bottom line. Every business today needs a digital marketer to seamlessly navigate through the drastic attention shift of markets from traditional media to online content.
Digital Marketing Philippines reports that there’s more than a billion online users accessing the Internet across the Asia-Pacific. This number makes up 46% of the total online users in the world, predicting an enormous marketing potential for businesses that want to expand to this region.