Digital marketing plays a crucial role in how enterprises adjust to the fast-paced developments in technology. Because more people are now on the Internet, companies today strive to gain leverage through online channels in order to bring their businesses in the digital space.
A lot of companies now recognize the value of digital marketing and they remain in active pursuit of talented and skilled individuals, who can optimize the use of social media, online analytics tools and advertising platforms.
Not a lot of people know how important digital marketing is to businesses, which is why not everybody has the skills needed to do it in the field. Still, it’s never too late to learn digital marketing and tap into the immense opportunities tied to having this in-demand skill.
Here are the top four whys of learning digital marketing now:
1. It’s a prime skill
To tell the truth, not everyone can do it.
In spite of the Philippines’ high online population and Internet penetration rate, only a few have qualified digital marketing skills and experience. This is why digital marketers are highly sought after by recruiters and headhunters.
Of course, anyone can use social media like Facebook, and Instagram to market businesses. They may also be familiar with online ad platforms like Google AdWords.
However, digital marketing is more than casually using social media and knowing about Internet advertising platforms. It’s about using them in the most effective and cost-efficient way for businesses, which is not something a lot of people can do.
2. It’s an investment
Digital marketing jobs pay well.
Besides the fact that digital marketing is a prime skill, only a few people have actual knowledge, technical know-how, and experience in using them. The supply of people who have the skills simply doesn’t equal demand, thus the high salary.
Companies put a lot of money in getting skilled digital marketers, competing and bidding against each other to get the best talents. In fact, a digital marketing specialist, an entry-level position, can earn as much as P300,000 a year. Not bad for a first job!
Learning digital marketing now may cost a few bucks, but it’s an infallible investment that ensures great returns in the future.
3. It builds businesses
Companies want digital marketers because the skill they have helps build the business. The demand for digital marketers is driven by companies who seek to hasten their digital transformation and extend their market reach to people on the Internet.
With digital marketers on deck, businesses are able to establish their online presence, lay out the foundations of their digital operations, and attract their target market to their websites and social media pages.
The skills digital marketers can also help strengthen companies’ reputations online and secure their position as leaders in their respective industries, helping them develop their business better and attract prospect investors too.
4. It’s a career advantage
If you’re working, digital marketing skills can help you land promotions because first, the Philippines is an emerging digital market, and second, being a digital marketer puts you in the centre of how enterprises develop.
Businesses today know that doing e-commerce is an opportunity they cannot miss, especially in the Philippines since it is a country of online users. Making sure businesses reach the online market is a digital marketer’s job, which signals that in time, companies would want more digital professionals in the decision-making table.
Also, digital marketers are in the midst of how businesses operate because their work is centered on linking companies to online markets and allowing them to interact. This makes digital marketing professionals viable and qualified for top positions that focus on business development and improvements to overall operations.
Digital marketing is the future. Every year, there’s competition in the corporate world, but knowing what lies ahead and preparing for every opportunity differentiate the cream of the crop from the rest of the pool.
Don’t know where to start your digital marketing journey? Check out Cavalry Digital’s MADwords, a review program for Google AdWords and Google Analytics certifications, where students can learn where students can from leading digital marketing experts and mentors.
The program prepares its students to earn internationally-recognized certifications on two of the most widely used digital marketing platforms in the world: Google on AdWords and Google Analytics.
Get ahead of the pack and learn digital marketing now with MADwords. For more information, click here.